Peppered Eggs

 Your Website Needs Regular Visitors, Then It Must Turn Them Into Customers & Profit

What Is Effective Business Web Design?

Web Design has come along by leaps & bounds since the early age of the Internet. Search engines are indexing the farthest obscure corners of the Web and online E-Commerce is booming. Whether the Web site is driving qualified leads to a shop on the high street or the sale happens on the website itself, consumers have come to expect that anything they could want or need should be found online.

Quality Web Design is based on consumer expectations, wants & needs, Web Design also encompasses your internet marketing presence & ranking highly in the search engines? The very best website design includes Search Engine Optimisation as well as keeping in mind usability for your audience  niche Markets and customers.

Web design will influence how crawl able for the search engines your website is and how easy it is for users to navigate their way through. If search engines get stuck on the homepage or Shoppers can't find what they want they simply click off, and go to your competitors website and you’ve lost being competitive.

Not long ago companies didn't worry much about Their Web design, sticking any old information on the page was enough. In the modern world, search engines and millions of Internet users scour the net looking for interesting content / products every day.

Planning Your Web Design

Before you begin your Web Design, you need to decide what it is you want your web site is to accomplish. You must establish what your Online marketing strategy will be. Your web design should obviously aim to satisfy whatever type of searcher you are looking to attract to your Web site. Decide before you begin if you are selling something or if you are going to provide information. Knowing & understanding your niche Market is critical to the success in this aspect of your web design.

Web Design Top 6 Tips

• Keep in mind your target audiences' goal

• Determine what information/ products will / wont be wanted by your customers

• Design an effective Branding “personality” for your web site

• Use easy to understand Language avoiding confusion

• Dont talk about yourself to much (be customer orientated)

• For great web Design, Asses your competition

Once you have determined who your business web site is going to target, you Need to research your competition. How are they accomplishing their sales/rankings, Ask yourself what sets you apart from them, can you improve on their Web Design & what they do! Could you offer something more to customers? & Most important of everything, What puts you above them.

Web Design & Your Competition

Once you have identified your competition find what keywords are being targeted for your product/ industry. There are many tools developed that help you analyse your competition and choose your keywords. Some of the best SEO tools are Free; we recommend that you read Peppered Eggs.co.uk Search Engine Optimisation Pages to start researching your competition.

Steps for keyword analysis in your Web Design: 

• Identify Your Competition on Search Engines (Google, MSN, Yahoo)

• See their Link Tracking (the amount of back links from other web sites)

• Identify Keywords In your competitions source Code

• Test Keyword Traffic

Web Design for Search Engine Optimisation

Once you have planned your site, there are parts of SEO web design that you need to consider. First, think about how your users navigate through your web site? Make it easy to understand & Simple to get around.

How do Navigation bars & drop down menus effect user pattern’s on your web site, You want your visitors to be able to get around with ease & keep them on your site for as long as possible, therefore you need to ensure that they can navigate. Peppered Eggs.co.uk research has found clear differences and effects that just small changes have on users.

What Types of colours & Copy will you use to navigate & create desire to delve deeper into your web site?  What Types of navigation will your web design Incorporate: Right/left hand navigation bars, will you use drop down menus? Navigation is vital to your web site!

Web Design Appeases Click Happy Searchers...

Searchers are ready to Click the X button and go to your competitor’s web site at the slightest dissatisfaction. When it comes to Web Design not only must you Think of Customers you need to think about the search engines.

It’s the job of your Search Engine Optimisation specialist, in-house or out sourced to make the most of your web site pages. Keep in mind however SEO should start as early as the web design phase. Make it easy for a Search Engine Spiders to read / Rank your web site to. 

Web design Implementation

After you have a design for your web site, you need to decide who is going to build the templates & write the content. Do you have an in-house web design / web design development team or will you hire an outside firm? These people are absolutely vital in ensuring that your site has the desired Customer appeal.

Web Design Using Pictures

Take into consideration how to carefully use images you use on a web page. While images may help the page look Fancy, you must remember people turn off images in there browser so that pages load faster, while visually impaired may be using screen readers or speech synthesizers. Too many Images could slow down the page loading, and if a searcher doesn’t see a page within a certain time Click there gone!

Peppered Eggs.co.uk research has shown that pages in which the keywords are listed in the Meta Title and Meta Description consistently rank better than their competitors who don’t. You must also be sure that you use those keywords and phrases throughout the web page content. These same Keywords should be Linking Web pages together with the same keywords that appear on the landing page.

Web Design testing

Test, Test, & Test again your Web Design, You Need to perform some case studies. Get some people who are not involved in working on the web design, family, friends, they will go over every inch of your web site and let you know where they get bogged down, where they get confused or lost. Look at every facial expression, noise and sigh. Use their comments to fix the problems and improve the web design. Then have them go through the web site again!

Your Business web site has developed a Web Brand, a Personality, now how do you test the usability of your Web site new look? Find out how people interact with your web site now it has personality! What works for them and what doesn't? Use their suggestions to tweak your web site.

Web Design a Website On-going maintenance

So your Web Design is over and before the Business web site has been launched you need to decide, if you haven't already, who will be responsible for updating and maintaining the business web site. Do you have an in-house team? If so they should be able to continue maintaining the website.

You also need to delegate who's going to keep an eye on your competitors & continue the SEO of your web site. If you used an outsourced firm for this, are they getting you results? Keep this in mind before having a website built. You with out doubt will need to continue to monitor your search engine rankings & and movement of your web site, the web is dynamic! things change so do your web site ranks so you may need to update keywords. This is where the job of the Web Design expert ends and the job of the SEO specialist begins.

Peppered Eggs.co.uk Web Design

Our Web Design services comes with our SEO service as standard. During the discovery process, we will consult with you and your Web Development team to establish what you want your web site to accomplish. If needed will even evaluate your current site's strengths and weaknesses. We will work with you to determine how to fix those weaknesses and build upon your strengths.

If you do not currently have a site, we will help you build one that is search engine friendly, so that you do not have to re- design it after it launches. While the discovery process is taking place, our graphic designers will be working on internet marketing and SEO design ideas with you to find the best look and feel to meet your site's objectives. Site architecture, navigation, and content are the most important parts of a well designed site.

We will help you in setting up a strong foundation for the information you want to convey or products/services you want to sell, and set up a superior navigational structure to help visitors find their way through your site.

Included in our content services is keyword research done by an SEO analyst assigned to your project. The analyst will work with you to figure out which keywords you should be targeting and how to use them correctly within your META tags and in the content being written for the web site.

A Peppered Eggs expert will be assigned to each project and will stay in touch with you on a regularly scheduled basis to keep you informed on the progress of the SEO friendly Web Design. This will ensure that the work moves along smoothly and gives you a point person to keep in touch with. This will eliminate any "too many cooks in the kitchen" problems.


In a nutshell, the SEO/  Web Design services we offer are:

• Site Architecture
• Graphic Design (site look and feel, navigation)
• Template Building
• Code Generation (HTML, CSS, JavaScript, PHP, etc.)
• Search Engine Optimization
  • Keyword Research
  • Page Rank Monitoring

• SEO Training
• SEO Tools

You may also want to know about:

Search Engine Optimisation

E-Commerce Web Design

Data Base Driven Web Design

Software Developer

Static Web Design

SEO Over the phone

Search Engine Optimisation Training

Social Networking Web Design

IT Support

Service Oriented Architecture